Posts Tagged ‘creighton’
Yay, brands!
I lied. This post will not be dedicated to DVD packaging, but rather to brand management and identity development, because those two things have incredible power – and I think that’s nifty. Just think about it: If people can recognize your logo, they’ll remember your name (or at least they might look into it), and then, if they like what they see, you might just have another customer. Simple as that…almost.
Here are a few examples of good branding/identity vs. bad branding/identity.
Mutual of Omaha
Mutual’s brand management has gone from awful to amazing in the last few years, mainly when John Hildenbiddle took over the job. Before Hildenbiddle came into the picture, the company had many different logo designs, no color specification, and a generally inconsistent image. Since then, they’ve cut down on just a few ways to use their logo, and they’ve made a point to revamp old Mutual brands, like “Wild Kingdom,” and developed new ones like “Wild About Omaha” and their “Aha Moment” campaign. With those changes, they’ve really taken off and have improved their appeal even to younger audiences. Click here for more info.
Creighton
Just imagine if Creighton’s color was red. A blood-red hospital logo? I don’t think so. Red Bluejays? Interesting. The Creighton blue identity has been so ingrained that if anyone even tried to change it, it would be an epic fail, for one, and it would not fit at all with Creighton’s purpose or message.
Well, that’s it for now – I need to get to work…
